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ANITA HIRLEKAR is a womenswear label based in Reykjavik, Iceland. Established in 2014 the eponymous brand creates sophisticated and feminine designs with a playful touch.

Taking an artistic approach to fashion, ANITA HIRLEKAR has an unconstrained use of color and texture. The designs have a strong attention to innovative fabrications always focusing on longevity.

Combining handcrafts with high fashion

The brands signature is to develop a vision that will reflect the uniqueness of the human touch, combining handcrafts with an high fashion sensibility.

All the textiles are made and developed in our studio in north of Iceland.

Anita completed both BA in Fashion Design with Print in 2012 followed by the MA specializing in Fashion Textiles at Central Saint Martins collage of Art and Design in London.

A designer to watch

Since graduating in 2014 Anita Hirlekar has received international acknowledgment. Anita´s unique vision of style and colors was recognized when she was chosen as one of four ones to watch designers at London fashion week SS 16.

Her designs has been featured in numerous publications such as Elle US, Self Service and i-D magazine and worn by creative women such as the award winning director Rungano Nyoni at the BAFTAs 2018.