Opening hours

Mon – Fri : 11:00 – 18:00
Sat : 12:00 – 17:00
Sun : Closed


Laugavegur 40, 101 Reykjavík


+354 436 1144

Mói is an urban children’s fashion brand originating from Iceland. Mói’s primary focus is creating stylish and funky clothes for children with a dash of attitude to inspire sustainable living, being free and full of desire to make the earth a better place. This is done through certified production methods, which are responsible, ethical and organic.
The urban designs feature comfortable garments that can be used by both genders between 0–12 years of age. The classic designs blended with in-style basics are easy to mix and match and wear with comfort on all occasions whether being über cool, playing or partying.
The mói concept shop is located in the heart of downtown Reykjavík.


Share on facebook
Share on email